Inspire more donations with an animated fundraising video
Most nonprofits don't have an agency budget or an editor on staff, yet a video is often what tips someone into giving. With ManyMotion, you describe your cause, your work and your campaign goal, and the AI creates a heartfelt, clear animated video with impact numbers, field photos, voice-over and original music. Fine-tune it by chatting, then share it on social media, your donation page or your newsletter.
Ready-to-use prompt ideas
Why ManyMotion
Your cause in one minute
The problem, your work, what a gift changes: the video follows the story arc that moves people to act.
Impact you can see
Meals served, kids in school, trees planted: your numbers become animated counters and charts.
Your real photos
Upload photos of your programs and volunteers: they're brought to life with zooms and transitions.
The right emotion
A sincere voice, music composed for your video and royalty-free, a gentle pace: set the tone in one sentence.
Nonprofit-friendly cost
A 30-second video uses 30 credits, and the 60 free credits you get at sign-up let you try it with no credit card.
How it works
01
Describe your video
In one or two sentences: your topic, your offer, the tone you want and the format.
02
The AI animates it
Animation, voice-over, original music and sound effects, all in sync, in about a minute.
03
Tweak and export
Ask for changes by chatting, then download an MP4 that is ready to post.
A fundraising video structure that drives donations
- 0–5 s: the need. One line or one number that makes the stakes clear, without guilt-tripping.
- 5–20 s: your work. What your organization actually does, shown with photos from the field.
- 20–35 s: the impact. Results you've already achieved, as animated numbers.
- 35–45 s: the ask. What a specific amount pays for, the campaign goal, and where to give.
Tell a story, not just statistics
Numbers prove, stories move. The strongest charity videos combine both: one person, one journey, then the big number. A quote from a beneficiary or volunteer, shown large as kinetic typography, can carry the whole video.
Always protect people's dignity: get consent before using a photo or a testimonial, and steer clear of images that lean on pity. For a script that sounds genuine, follow our guide on how to write a voiceover script.
- A beneficiary's journey: before, what your organization did, after.
- A day with a volunteer: what they do and why they show up.
- A thank-you letter: a beneficiary speaking directly to donors.
One video for every stage of your campaign
- Launch: the cause, the goal, the campaign end date.
- Midpoint: an animated counter of the amount raised and a thank-you to early donors.
- Final push: a short, urgent reminder, perfect in 9:16 for Stories, Instagram Reels or WhatsApp.
- Wrap-up: what the money funded, with photos, to keep donors coming back.
Running a gala, a charity run or a fundraising dinner? See our event video page too.
Mistakes that hold donations back
- Leading with your organization instead of the cause: donors care first about the people you help.
- A vague ask: give an amount, a link or a number, and a deadline.
- Too many programs at once: if you run several, make one video per program.
- Forgetting to say thank you: a thank-you video sets up the next gift.
Before you export, check the preview on your phone: the amount, the link and the goal should be readable in a second. Then pin the video at the top of your donation page, add it to your email appeal and post it across your channels. If your donors are in Africa, our article on video marketing in Africa covers the channels that matter most there.
Frequently asked questions
Is there a free fundraising video maker option?
+
Yes: you get 60 free credits at sign-up, no credit card required, and 1 credit equals 1 second of video, so you can test a full campaign video with a watermark. The Starter plan at $12/month, cancel anytime, removes the watermark. See pricing.
Can I use my own photos?
+
Yes, upload your field photos and logo: the AI places them in the scenes, full screen or framed, and can zoom in on a detail.
Is the music royalty-free?
+
Yes, original music is composed for every video and it's royalty-free, so you can share it on social media, your website and at events.
How long should a fundraising video be?
+
30 to 60 seconds for a campaign video, 15 to 20 seconds for a Story or status reminder.
Can I make the same video in several formats?
+
Yes, just ask "switch to 9:16" or "make it square". Exports are Full HD MP4 in 16:9, 9:16 or 1:1.
Guides to go further
Voiceover Script: Method, Structure and Examples
Voiceover script guide: a step-by-step method, structure, writing-for-the-ear rules, a timing formula and ready-to-adapt examples for ads, tutorials and Reels.
Video Marketing in Africa: The 2026 Field Guide
WhatsApp, TikTok, pricey data, local languages, mobile money: a practical guide to video marketing in West Africa so your videos actually sell more.