Edit your UGC and customer testimonial videos into ads that convert
A video filmed by a real customer or creator, on a phone, in their own words: that's often what converts best in an ad or on a product page. But UGC videos arrive raw, too long, with a slow start. With ManyMotion, you upload the video and the AI edits it to sell: the most convincing line up front, the slow parts cut, captions that pop, your product shots as B-roll, music and sound effects. You get an ad ready to launch, and you can test several hooks at 5 credits per revision.
Ready-to-use prompt ideas
Why ManyMotion
A hook that sells
The AI can move the customer's strongest line ("I finally slept through the night") to the opening.
Authentic but polished
Hesitations disappear, the customer's voice stays their own, and the audio is normalized.
Your product on screen
Your product shots, filmed packshots or demos are used as B-roll at the right moment.
Ad-ready
9:16 for Reels and TikTok, 1:1 for the feed, 16:9 for your website. Captions for people watching with the sound off.
Variations to test
A different hook, a different call to action, a shorter version: 5 credits per revision.
How it works
01
Upload the UGC video
Testimonial, review, unboxing, demo, plus your product shots (up to 5 videos).
02
The AI edits it to sell
Hook, cuts, captions, product shots, music, call to action.
03
Test and export
Change the hook or the format in one sentence, then export your versions.
Why UGC videos work in advertising
An overly polished ad is recognizable in a split second, and the thumb skips it. A video filmed on a phone by someone who looks like the viewer blends into the feed: it looks like content, not an ad. That's the strength of UGC (user-generated content).
But authentic doesn't mean unedited. The best UGC ads are actually heavily worked in the edit:
- A carefully chosen hook from everything the customer said, not necessarily their first sentence.
- No dead time: the testimonial gets straight to the benefit.
- The product shown at the moment it's mentioned.
- Captions, because most people see the ad with the sound off.
- A clear call to action at the end: offer, promo code, link.
The structure of a UGC ad that converts
| Moment | Content | What the edit does |
|---|---|---|
| 0-3 s | The punchy line or the problem | Moved to the opening, hook text, snap zoom |
| 3-10 s | The problem the customer faced | Tight cuts, captions, emotion emoji |
| 10-20 s | The product and the turning point | Product B-roll, sound effects, keyword in color |
| 20-30 s | The result, the proof | Number on screen, zoom on the happy face |
| Ending | The offer and the action | Animated scene: promo code, logo, "order on our website" |
For writing the hook and structuring an ad, read our guide on how to make an ad video that sells.
Collecting customer videos that are easy to edit
Editing can't fix everything. When you ask a customer or creator for a video, send them simple guidelines:
- Film vertically, phone held steady or propped up, near a window.
- Talk somewhere quiet: no TV or music in the background.
- Answer 3 questions: "What was your problem before?", "What changed with the product?", "Who would you recommend it to?".
- Show the product in hand at some point in the video.
- Don't try to be perfect: hesitations will be cut.
E-commerce: repurposing a UGC video everywhere
A good customer video works across several channels. Make one request per version:
- Reels and TikTok ad in 9:16, 15 to 30 seconds, pop captions.
- Facebook and Instagram feed ad in 1:1, clean captions, hook text at the top.
- Product page and homepage in 16:9 or 1:1, calmer pace, no emojis.
- WhatsApp Status in 9:16, very short, with the offer at the end.
No customer video yet? You can create an animated customer testimonial from a written review, or an e-commerce product video from your photos.
Frequently asked questions
What is a UGC video?
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It's a video created by a user or customer, often filmed on a phone: review, unboxing, demo, testimonial. Brands use them in ads because they feel more authentic than a traditional ad.
Can I combine several testimonials in one video?
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Yes. Upload up to 5 videos per message and ask for a video that strings together the best parts of each, with a title or the first name of each customer.
Is the customer's voice kept?
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Yes, it's their real voice, simply cleaned of silences and normalized to social media loudness. ManyMotion doesn't dub or alter the voice.
How much does an edited UGC ad cost?
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A 2-minute customer video costs 4 credits to upload, then 15 credits for a 30-second ad. Each hook variation costs 5 credits as a revision. See pricing.
Guides to go further
How to Make an Ad Video That Sells: 2026 Method
How to make an ad video that sells: a 5-step structure, hooks, ready-to-use scripts, formats and a checklist to nail your social media video ads.
Video Editing Techniques That Keep Viewers Watching
A hook in the first second, a 2-3 s rhythm, pattern interrupts, captions, sound, a clean ending: the editing techniques that make people watch to the end.
Video Hooks: 20 Formulas to Grab Attention in 2 Seconds
A weak video hook and your video gets skipped. Get 20 testable hook formulas, with real examples, to grab attention in the first 2 seconds of any video.