LinkedIn videos that get your professional network talking

LinkedIn video topics that work

• Expert advice: three mistakes, three steps, one method. The most shared format.
• The stat with commentary: a result or data point from your industry, and what it means.
• The company announcement: new client, new offer, hiring, a new office opening.
• The case study: starting point, actions, results, without revealing confidential information.
• The opinion piece: your well-argued take on a trend in your market.

For a job opening, check out our page on recruitment videos.

Writing the post that goes with your LinkedIn video

The video alone isn't enough. Your post copy has to make people want to hit play:

1. A strong first line that echoes the video's hook.
2. Two or three lines of personal context or what's at stake.
3. A question at the end of the post to get the comments going.

One video, many B2B uses

A good LinkedIn video can be reused: email signature, sales deck, homepage. To present a product or software, check out our pages on explainer videos and app launch videos. Our guide to social media video formats lists the recommended dimensions.

Post consistently without spending your whole week on it

Consistency matters more than perfection. One video a week is a realistic pace for a founder or consultant: block out thirty minutes, create two or three videos ahead of time on your areas of expertise, and schedule them. Mix tips, stats and announcements so your feed doesn't look like a sales brochure.

Frequently asked questions