TikTok videos for caterers: make your city hungry and book more events
Food is one of the most watched topics on TikTok, and caterers have an edge: generous dishes, events, lively behind the scenes. No need to film every day: with videos animated from your photos, you post regularly, show your skills and attract quote requests.
Ready-to-use prompts
6 video ideas for caterers
01Client POV
“POV: your baby shower food is handled from A to Z.” The POV format puts the viewer in the happy client’s shoes.
02Top 3 most requested dishes
A quick ranking of your best-sellers, with price per guest: simple, effective and shareable.
03Setup before/after
The empty room, then the full buffet. This contrast is one of the formats that holds attention best.
04Planning tips
“How much food for 200 guests?”: a question your clients ask, and your answer makes you the expert.
05The upcoming season
One TikTok per big date (weddings, holidays, year-end) with the booking deadline.
06A client review
A happy client’s message (with their consent), staged with photos of their event.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
How much food for 200 guests? 🤔
🎙️ “How much food do you need for two hundred guests?”
Scene 2
3 main dishes are enough
🎙️ “Three main dishes are enough, if the portions are right.”
Scene 3
Plan 12 oz per guest
🎙️ “Plan about twelve ounces of food per guest.”
Scene 4
Plus one simple dessert 🍰
🎙️ “Plus one simple dessert everyone loves.”
Scene 5
Your menu in DM 👉
🎙️ “Send us your date and guest count, we’ll suggest a menu.”
What works for caterers on TikTok
- A big written hook in the first second: a question, a number or a POV.
- Mouth-watering close-ups, well lit.
- Fast pacing: a new image every 2 seconds.
- Useful event-planning tips: they get saved and shared.
- Consistency: 3 videos a week beat one perfect video a month.
Mistakes to avoid
- Opening on your logo: on TikTok, the brand comes after interest.
- Videos that are too long: aim for 15 to 30 seconds.
- No on-screen text: many people watch on mute.
- Never saying how to reach you: always end on a clear action.
Frequently asked questions
Do I need to film to be on TikTok?
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No: your food and event photos are enough. ManyMotion animates them with text, transitions, voice-over and music.
How many videos per week?
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2 to 3 videos a week, mixing tips, dishes and behind the scenes.
What music should I use?
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ManyMotion composes original music for each video: no copyright issues.
How much does a TikTok video cost?
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A 15-second video uses 15 credits. Your first video costs $2 instead of $5. See pricing.