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Instagram Reels for wedding planners: the portfolio that gets you booked

Instagram is a wedding planner’s portfolio: couples check your style there before writing to you. Regular Reels made from your wedding photos show your world and get you discovered by couples who don’t follow you yet.

Make my video for free See examples

Ready-to-use prompts

“Create a 20-second 9:16 Reel “Sarah & James’s wedding”, one photo per scene, elegant text, romantic music, ending with the logo.”Try it →“Make a 15-second Reel “3 table decor ideas for a boho wedding”, one idea per scene.”Try it →“Produce a Reel presenting my 3 packages, one per scene with what it includes.”Try it →“Create a Reel “Our 2025 in 20 weddings”, fast photo montage.”Try it →

6 video ideas for wedding planners

01Wedding of the month

A wedding told in 20 seconds: decor, ceremony, party.

02Decor ideas

Tables, arches, centerpieces: inspiring Reels that get saved.

03Packages explained

What each package includes, so couples know what to ask for.

04Year in review

All your weddings of the year in one Reel: proof of experience.

05Partner vendors

Photographer, florist, caterer: showcase your network.

06The couple’s words

A testimonial over a photo of the couple, with consent.

Sample script

On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.

Scene 1
Sarah & James 💛
🎙️ “Sarah and James’s wedding.”
Scene 2
180 guests • Gold & white theme
🎙️ “A hundred and eighty guests, a gold and white theme.”
Scene 3
6 months of planning
🎙️ “Six months of planning for a perfect evening.”
Scene 4
“We didn’t have to handle a thing”
🎙️ “Their words: we didn’t have to handle a thing.”
Scene 5
Your turn? Message us 💌
🎙️ “Your turn? Message us.”

What works for wedding planners on Instagram

A consistent look that reflects your style.
Alternate real-wedding Reels and idea Reels.
Tag vendors and couples (with consent) to widen your reach.
The contact link in your bio.

Mistakes to avoid

Reels with no story: tell one wedding from start to finish.
Posting other vendors’ photos without credit.
Slow DM replies: couples often compare 3 planners.

Frequently asked questions

How long should a Reel be?

15 to 30 seconds for a wedding, up to 45 seconds for a recap.

Can I reuse Reels on TikTok?

Yes, the 9:16 format is the same.

Do I need an animated logo?

An animated sign-off at the end helps people recognize you.

How much does a Reel cost?

A 20-second Reel uses 20 credits. Your first video costs $2 instead of $5. See pricing.