Video ad for coaches and consultants: make your value clear in 30 seconds
Coaches and consultants sell an invisible result: more clarity, more clients, better organization. An animated video ad makes that result concrete: your client’s problem, your 3-step method, proof and a discovery call. Here are ideas, a script and prompts for an ad that gets bookings.
Ready-to-use prompts
6 video ideas for coaches and consultants
01The client’s problem
Open with the sentence your client says to themselves: they must recognize themselves in 3 seconds.
02The 3-step method
Three named, animated steps: your coaching becomes concrete.
03Proof
A testimonial, a number, a before/after situation: trust before the call.
04The discovery call
A soft, free action: 20 minutes to take stock.
05Webinar or masterclass
One ad per event, with date, time and countdown.
06Limited-spot program
“12 spots, starts on the 5th”: urgency without pushing.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
Dreading Monday mornings?
🎙️ “Do you dread Monday mornings?”
Scene 2
You’re not alone
🎙️ “You’re not alone, and it doesn’t have to stay that way.”
Scene 3
1. Assess • 2. Plan • 3. Act
🎙️ “Three steps: assess, plan, act.”
Scene 4
120+ career changes coached
🎙️ “Over one hundred and twenty people coached into work that fits them.”
Scene 5
Free discovery call 👉
🎙️ “Book your free discovery call.”
What works in a coach or consultant ad
- The client’s problem in their words, from the first scene.
- A named method in 3 steps.
- Proof: testimonial, number, client logo.
- A free action: discovery call, masterclass, guide.
- Your face or voice to build connection.
Mistakes to avoid
- Talking about yourself before the client.
- Guaranteed numerical results: they put off serious clients.
- Too many concepts: one ad, one problem, one solution.
Frequently asked questions
How long should a coaching ad be?
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20 to 45 seconds: problem, method, proof and action.
Do I need to appear in the video?
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Not necessarily: voice-over, animations or an AI avatar also work. Your photo at the end helps build connection.
Where should I share the video?
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LinkedIn, Instagram, Facebook, YouTube and your booking page.
How much does a video ad cost?
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A 30-second video uses 30 credits. Your first video costs $3 instead of $5, HD download included. See pricing.