TikTok videos for coaches: share your expertise and attract future clients
On TikTok, coaches who give concrete advice in 30 seconds build a loyal audience, then a client list. With animated videos or an AI avatar, you post every week with no camera or editing.
Ready-to-use prompts
6 video ideas for coaches and consultants
01Things to avoid saying
“3 things never to say”: short and widely shared.
02The express method
A 3-step method people can apply today.
03Myth busted
Take a stand: that’s what makes people follow a coach.
04Client story
A real (anonymized) situation and the lesson.
05Question of the week
Answer a question from the comments.
06The surprising number
A statistic from your field and what it changes.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
Procrastinating? Try this 👇
🎙️ “Procrastinating? Try this tomorrow.”
Scene 2
1. Write 3 priorities, not 10
🎙️ “One: write three priorities, not ten.”
Scene 3
2. Start with the hardest
🎙️ “Two: start with the hardest one.”
Scene 4
3. 25 minutes, phone away
🎙️ “Three: twenty-five minutes, phone in another room.”
Scene 5
Follow for more 🚀
🎙️ “Follow for more methods.”
What works for coaches on TikTok
- A hook that calls out in the first second.
- Advice people can apply right away.
- Clear opinions.
- Consistency: 3 videos a week.
Mistakes to avoid
- Generic advice (“believe in yourself”) with no method.
- Selling in every video: give first.
- Videos that are too long.
Frequently asked questions
Do I need to show my face?
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No: animations, voice-over or an AI talking avatar work very well.
How many videos per week?
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3 videos, in themed series.
How do I turn views into clients?
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Put a link to your discovery call or masterclass in your bio, and mention it in one video out of three.
How much does a TikTok video cost?
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A 20-second video uses 20 credits. Your first video costs $3 instead of $5. See pricing.