Instagram Reels for coaches: content that makes people want to work with you
On Instagram, future clients judge you on the value of your content and your world. Regular animated Reels (tips, testimonials, behind the scenes of your coaching) build your credibility and fill your next cohort.
Ready-to-use prompts
6 video ideas for coaches and consultants
01The signs
“5 signs that…”: readers recognize themselves and save it.
02The testimonial
A strong client quote, with consent.
03The program
Content, length, spots, date: one Reel per launch.
04The routine
Your own method applied: authenticity and proof.
05Animated carousel
A tip broken into steps, as a Reel.
06The event
Masterclass, workshop, live: date and sign-up.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
5 signs you need a coach
🎙️ “Five signs you need a coach.”
Scene 2
1. You’ve delayed a decision for 6 months
🎙️ “One: you’ve been putting off a decision for six months.”
Scene 3
2. You work more, without progress
🎙️ “Two: you work more, without moving forward.”
Scene 4
3. You’ve lost your drive
🎙️ “Three: you’ve lost your drive. The other two are in the caption.”
Scene 5
Discovery call: link in bio 👆
🎙️ “Book your discovery call, link in bio.”
What works for coaches on Instagram
- A recognizable style.
- Content worth saving.
- Regular testimonials.
- One link in bio to your main action.
Mistakes to avoid
- Inspirational quotes with no added value.
- Constantly changing topics: stay in your niche.
- Never presenting your offer: one post in four, say how to work with you.
Frequently asked questions
How long should a Reel be?
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15 to 30 seconds.
Can I reuse Reels on LinkedIn?
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Yes: export in 1:1 or 4:5 for LinkedIn.
Do I need an animated logo?
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An animated sign-off with your name helps people recognize you.
How much does a Reel cost?
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A 20-second Reel uses 20 credits. Your first video costs $3 instead of $5. See pricing.