Video ad for contractors: show your projects and win more quotes

Homeowners choose a contractor on trust: clean work, deadlines met, clear pricing. An animated video ad made from your before/after project photos proves your reliability in 20 seconds, with your service area and phone number. Here are ideas, a script and prompts to win more quotes.

Ready-to-use prompts

6 video ideas for contractors

01Before/after

The job before, the result after: the strongest proof for a contractor.

02Emergency

“Leak? We’re there in 1 hour”: for repairs, speed is the selling point.

03Service area

City, neighborhoods, towns: clients need to know you come to them.

04Guarantees

Insurance, warranty, free quote: what reassures before signing.

05Entry price

“Free call-out”, “from $5/sq ft”: a number that makes people call.

06The project in steps

Demolition, install, finishing: show your method and tidiness.

Sample script

On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.

  1. Scene 1

    A leak? We’re there in 1 h 🔧

    🎙️ “Got a leak? We’re there in one hour.”

  2. Scene 2

    Leaks • Water heaters • Fixtures

    🎙️ “Leaks, water heaters, fixtures: we fix it all.”

  3. Scene 3

    Free quote, upfront price

    🎙️ “Free quote, and the price is set before we start.”

  4. Scene 4

    Phoenix & surrounding areas

    🎙️ “Serving Phoenix and surrounding areas.”

  5. Scene 5

    Call us now 📞

    🎙️ “Call us now, we’ll take care of it.”

What works in a contractor ad

  • Before/after photos of your real projects.
  • Your trade named in the first second.
  • Service area and response time.
  • Guarantees: free quote, insurance.
  • A visible phone number and a clear action.

Mistakes to avoid

  • Messy job-site photos: tidiness is part of your image.
  • Stock photos: clients want to see your work.
  • Forgetting your number or area.

Frequently asked questions

How long should a contractor ad be?

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15 to 30 seconds: 2 or 3 before/afters, your guarantees and your number.

Where should I share the video?

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Google Business profile, Facebook, Nextdoor, WhatsApp Status.

Are my job photos good enough?

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Yes, if they’re sharp. They’re cropped and animated with your logo.

How much does a video ad cost?

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A 20-second video uses 20 credits. Your first video costs $3 instead of $5, HD download included. See pricing.

Other formats for contractors

For other industries