Video ad for contractors: show your projects and win more quotes
Homeowners choose a contractor on trust: clean work, deadlines met, clear pricing. An animated video ad made from your before/after project photos proves your reliability in 20 seconds, with your service area and phone number. Here are ideas, a script and prompts to win more quotes.
Ready-to-use prompts
6 video ideas for contractors
01Before/after
The job before, the result after: the strongest proof for a contractor.
02Emergency
“Leak? We’re there in 1 hour”: for repairs, speed is the selling point.
03Service area
City, neighborhoods, towns: clients need to know you come to them.
04Guarantees
Insurance, warranty, free quote: what reassures before signing.
05Entry price
“Free call-out”, “from $5/sq ft”: a number that makes people call.
06The project in steps
Demolition, install, finishing: show your method and tidiness.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
A leak? We’re there in 1 h 🔧
🎙️ “Got a leak? We’re there in one hour.”
Scene 2
Leaks • Water heaters • Fixtures
🎙️ “Leaks, water heaters, fixtures: we fix it all.”
Scene 3
Free quote, upfront price
🎙️ “Free quote, and the price is set before we start.”
Scene 4
Phoenix & surrounding areas
🎙️ “Serving Phoenix and surrounding areas.”
Scene 5
Call us now 📞
🎙️ “Call us now, we’ll take care of it.”
What works in a contractor ad
- Before/after photos of your real projects.
- Your trade named in the first second.
- Service area and response time.
- Guarantees: free quote, insurance.
- A visible phone number and a clear action.
Mistakes to avoid
- Messy job-site photos: tidiness is part of your image.
- Stock photos: clients want to see your work.
- Forgetting your number or area.
Frequently asked questions
How long should a contractor ad be?
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15 to 30 seconds: 2 or 3 before/afters, your guarantees and your number.
Where should I share the video?
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Google Business profile, Facebook, Nextdoor, WhatsApp Status.
Are my job photos good enough?
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Yes, if they’re sharp. They’re cropped and animated with your logo.
How much does a video ad cost?
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A 20-second video uses 20 credits. Your first video costs $3 instead of $5, HD download included. See pricing.