Instagram Reels for contractors: your project portfolio on video
Before trusting you with their kitchen or bathroom, clients look at your work. An Instagram profile with Reels of finished projects works as a portfolio and reassures on the quality of your finishes.
Ready-to-use prompts
6 video ideas for contractors
01Year’s best-of
Your best projects in one Reel.
02Full renovation
One project from A to Z, step by step.
03Client advice
“4 questions to ask a contractor”: it shows your honesty.
04Client review
A quote over the project photo, with consent.
05Materials
Tiles, wood, paint: present your choices and their benefits.
06The team
Team faces: people open their door more easily.
Sample script
On-screen text and voice-over, scene by scene. Paste it into ManyMotion and adapt it to your offer.
Scene 1
Before hiring a contractor 🧰
🎙️ “Four questions to ask before hiring a contractor.”
Scene 2
1. Is the quote itemized?
🎙️ “One: is the quote itemized?”
Scene 3
2. Are you insured?
🎙️ “Two: are you insured?”
Scene 4
3. Timeline? • 4. References?
🎙️ “Three: what’s the timeline? Four: do you have references?”
Scene 5
With us: yes to all ✅
🎙️ “With us, the answer is yes to all. Request your quote.”
What works for contractors on Instagram
- Sharp finish photos.
- Projects told from start to finish.
- Honest advice.
- Phone number and area in your bio.
Mistakes to avoid
- Only showing work in progress: show the result too.
- Showing a client’s home without consent.
- A profile with no contact.
Frequently asked questions
How long should a Reel be?
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15 to 30 seconds.
Can I reuse Reels on Facebook?
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Yes, the same format works on Facebook and TikTok.
Do I need an animated logo?
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An animated sign-off at the end helps people recognize your business.
How much does a Reel cost?
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A 20-second Reel uses 20 credits. Your first video costs $3 instead of $5. See pricing.